Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia
Colourful stuff from Hyundai this week as it launches its Compact SUV with new creative from Innocean Worldwide Australia.
A young couple take their new Kona through a car wash, but the brushes follow it out and give it some extra special loving. The music track was composed especially for the spot and Hyundai have already received numerous calls from people asking what it is and where they can download it.
Says Steve Jackson, executive creative director, Innocean Worldwide Australia: "Who would've thought car wash brushes could twerk and gyrate like that? But, then again, it is a rather sexy looking car. We're striving for work the Aussie public love to watch and talk about and hopefully this one resonates like the last two big campaigns, both of which resulted in fresh consideration for the brand.
Says Andrew Knox, GM of marketing, Hyundai: "We put our faith in Steve and his team and the result is something that's fun and really stands out. We're up for big ideas and we're excited about what Jacko has up his sleeve in the next 12 months."
The campaign will be seen across TV and cinema, outdoor, digital, print and has included a Dance Off activation and a consumer promotion through Sunrise.
Advertiser: Hyundai Australia Motor Car Company
Director: Oliver Mann
General Marketing Manager: Andrew Knox
Head of Digital: Trevor Crossman
Creative Agency: Innocean Worldwide Australia
Producer: Bill Doig
Executive Creative Director: Steve Jackson
Creative Team: Guy Collins, Robin Feiner
Group Business Director: Philip Sherar
Head of Planning: Scott Davis
Senior Digital Designer: Richard Sellies
Production Director: Warrick Nicholson
Account Manager: Kat Knight
Account Director: Vincent Pled
Production Company: Revolver
Executive Producer: Pip Smart
Director: Matt Devine
Producer: Alex Kember
Edit Company: The Butchery
Editor: Dan Lee
Executive Producer: Amelia Bromley
Post Production / VFX
Post Production Company: Heckler
Colourist: Trish Cahill
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
Compositors: Maxence Peillon, Scott Geersen, Bertrand Polivka
Music Agency: Nylon
Music : Son of Kick
Sound Design: Simon Lister
Digital Production Company
Creative Technologist: Streaker