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Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia

Campaign promotes Hyundai's new Kona compact SUV

Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia

Colourful stuff from Hyundai this week as it launches its Compact SUV with new creative from Innocean Worldwide Australia.

A young couple take their new Kona through a car wash, but the brushes follow it out and give it some extra special loving. The music track was composed especially for the spot and Hyundai have already received numerous calls from people asking what it is and where they can download it.

Says Steve Jackson, executive creative director, Innocean Worldwide Australia: "Who would've thought car wash brushes could twerk and gyrate like that? But, then again, it is a rather sexy looking car. We're striving for work the Aussie public love to watch and talk about and hopefully this one resonates like the last two big campaigns, both of which resulted in fresh consideration for the brand.

Says Andrew Knox, GM of marketing, Hyundai: "We put our faith in Steve and his team and the result is something that's fun and really stands out. We're up for big ideas and we're excited about what Jacko has up his sleeve in the next 12 months."

The campaign will be seen across TV and cinema, outdoor, digital, print and has included a Dance Off activation and a consumer promotion through Sunrise.


Advertiser: Hyundai Australia Motor Car Company

Director: Oliver Mann

General Marketing Manager: Andrew Knox

Head of Digital: Trevor Crossman

Creative Agency

Creative Agency: Innocean Worldwide Australia

Producer: Bill Doig

Executive Creative Director: Steve Jackson

Creative Team: Guy Collins, Robin Feiner

Group Business Director: Philip Sherar

Head of Planning: Scott Davis

Senior Digital Designer: Richard Sellies

Production Director: Warrick Nicholson

Account Manager: Kat Knight

Account Director: Vincent Pled

Production Company

Production Company: Revolver

Executive Producer: Pip Smart

Director: Matt Devine

Producer: Alex Kember


Edit Company: The Butchery

Editor: Dan Lee

Executive Producer: Amelia Bromley

Post Production / VFX

Post Production Company: Heckler

Colourist: Trish Cahill

VFX Supervisor: Jamie Watson

Executive Producer: Bonnie Law

Compositors: Maxence Peillon, Scott Geersen, Bertrand Polivka


Composer: Mika

Music Agency: Nylon

Music : Son of Kick

Sound Design: Simon Lister

Digital Production Company

Creative Technologist: Streaker