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Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia

Campaign promotes Hyundai's new Kona compact SUV

Carwash Brushes Get Down and Dirty in Latest Hyundai Campaign via Innocean Australia

Colourful stuff from Hyundai this week as it launches its Compact SUV with new creative from Innocean Worldwide Australia.

A young couple take their new Kona through a car wash, but the brushes follow it out and give it some extra special loving. The music track was composed especially for the spot and Hyundai have already received numerous calls from people asking what it is and where they can download it.

Says Steve Jackson, executive creative director, Innocean Worldwide Australia: "Who would've thought car wash brushes could twerk and gyrate like that? But, then again, it is a rather sexy looking car. We're striving for work the Aussie public love to watch and talk about and hopefully this one resonates like the last two big campaigns, both of which resulted in fresh consideration for the brand.

Says Andrew Knox, GM of marketing, Hyundai: "We put our faith in Steve and his team and the result is something that's fun and really stands out. We're up for big ideas and we're excited about what Jacko has up his sleeve in the next 12 months."

The campaign will be seen across TV and cinema, outdoor, digital, print and has included a Dance Off activation and a consumer promotion through Sunrise.


Head of Digital: Trevor Crossman

General Marketing Manager: Andrew Knox

Director: Oliver Mann

Advertiser: Hyundai Australia Motor Car Company

Creative Agency

Senior Digital Designer: Richard Sellies

Production Director: Warrick Nicholson

Producer: Bill Doig

Head of Planning: Scott Davis

Group Business Director: Philip Sherar

Executive Creative Director: Steve Jackson

Creative Team: Guy Collins, Robin Feiner

Creative Agency: Innocean Worldwide Australia

Account Manager: Kat Knight

Account Director: Vincent Pled

Digital Production Company

Creative Technologist: Streaker

Music and Sound

Sound Design: Simon Lister

Music Agency: Nylon

Music : Son of Kick

Composer: Mika


Executive Producer: Amelia Bromley

Editor: Dan Lee

Edit Company: The Butchery

Post Production / VFX

VFX Supervisor: Jamie Watson

Post Production House: Heckler

Executive Producer: Bonnie Law

Compositors: Maxence Peillon, Scott Geersen, Bertrand Polivka

Colourist: Trish Cahill

Production Company

Production Company: Revolver

Producer: Alex Kember

Executive Producer: Pip Smart

Director: Matt Devine