Latest video part of Canon Australia's ongoing 'The Lab' series.
How do we define ourselves? What are we passionate about? What are we proud of? What do we share with the world around us?
These are just some of the questions raised in the latest episode of Canon Australia's The Lab series, titled Reflect via Leo Burnett, Sydney. Reflect looked to challenge three photographers in the way they would capture a typical portrait, with a twist.
Tasked with recording interview questions for an unknown subject, the three photographers asked their 'models' a range of questions that required them to dig deep within themselves. The shooters soon realised they were the ones who needed to respond with a self-portrait - ultimately a reflection of themselves.
Watch what happens when Canon surprised them with the unexpected brief - while one asked to be told a story that would shake him, another took off his shirt to embody vulnerability.
Reflect challenges popular notions of the ubiquitous selfie - are these images a vacuous representation of who we are, and could the self-portrait be the new selfie?
The Lab series is designed to shift creative thinking behind the lens and challenge the creative community to think differently.
Creative Agency: Leo Burnett, Sydney Executive Creative Director: Vince Lagana Executive Creative Director: Grant MacAloon Creative Director: Kieran Ots Senior Art Director: Dave Varney Group Business Director: Jonny Bucknall Senior Account Director: Natalie Tay-Uceda Producer: Cassie Collin
PR: Ogilvy PR Australia Production Company: Infinity Squared Director: Melvin Montalban Producer: Morgan Taylor DOP: Aaron McLisky