Cannes Lions Predictions 2018 by Daniel Bergmann
This is the first year we’ll see Cannes’ new restructured categories and I predict it will have a positive impact.
Hopefully, we’ll see a more strict and creatively focused judging process with less politics leading to only really excellent work winning and so less Lions.
My general predictions are that we will see some rise in the importance of new type of communications but also something of a comeback for film, with much of it in new forms - like content and branded entertainment.
Lastly here are my predictions:
GLASS LION FOR CHANGE
Bloodnormal , Bodyform Libresse, - AMV BBDO
TITANIUM
It’s a Tide Ad, P&G, Saatchi & Saatchi NY
Palau Pledge, Palau Legancy Host/Havas
FILM
Nothing Beats a Londoner, Nike, Wieden + Kennedy London
It’s a Tide Ad, P&G, Saatchi & Saatchi NY
The Talk, P&G, BBDO NY
Welcome Home, Apple Homepod, Media Arts Lab
ENTERTAINMENT
Breaking 2 – Nike
ENTERTAINMENT FOR MUSIC
This is America, Childish Gambino
FILM CRAFT
Audi Clowns, Audi, BBH
Apple, Barbers,
Oxfam, The Heist No One Is Talking About – Don’t Panic
Monoprix, The Worst Song in The World, Rosapark
Play Less Nice, Nike Canada, Wieden + Kennedy
DESIGN
LADBIBLE Trash Isles
CREATIVE DATA
The Most Exclusive Collection - YOOX - Stink Studios
DIGITAL CRAFT
A Message From Earth, WeTransfer, - Stink Studios
SOCIAL & INFLUENCER
11 herbs and spices, KFC, Wieden + Kennedy
