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Cannes Lions Announces Record-breaking Award Entry Numbers

lbbonline.com, 3 months, 1 week ago

Changes chime with industry as continued growth confirmed

Cannes Lions Announces Record-breaking Award Entry Numbers

At close of entries, Cannes Lions can confirm that a record 43,101 (+7%) submissions have been received for 2016.

Overall there’s been growth in 18 of the 24 Lions, with standout expansion of the Product Design Lions (+92%) and notable increases in awards associated with the Festival’s three specialist streams: Lions Entertainment, Lions Innovation and Lions Health.

The Entertainment Lions (formerly Branded Content & Entertainment) grew by 32% to 1,843, while the new Entertainment Lions for Music attracted 637 entries in their debut year.

The two awards linked to Lions Innovation have also grown. Launched last year, entries into the Creative Data Lions have risen by 16% and there was a leap of 69% in the Innovation Lions, echoing the continuing explosion of data and tech-led creativity. “We’re seeing evidence that the role of start-ups in the branded communications ecosystem is key, with new businesses and their products not only buoying entries to these two Lions, but driving deep into others as well,” said Lions Festivals Chairman, Terry Savage.

The Pharma Lions and the Health & Wellness Lions have again grown significantly (+35% and +42% respectively) with a total number of 2,607 entries, a dramatic growth which Louise Benson, Festival Director of Lions Health, attributes to the ethos and impact of the event. “By celebrating life-changing creativity, we’re challenging the norms of a highly regulated industry and accelerating change. Such strong entry numbers are a powerful sign of growing creative confidence.”

Other trends included strong support for craft. The inaugural Digital Craft Lions received 1,150 entries, Film Craft is up by 5% and the craft categories within other Lions have also surged this year.

“We are constantly evaluating every Lion, consulting with the industry to form a view on how they should be structured to reflect the creative landscape and remain relevant. It’s important that the Lions remain a barometer for the industry, as well as an enduring creative benchmark,” said Philip Thomas, CEO of Lions Festivals. “These numbers are also a reminder that there are ebbs and flows, and that it’s always best to take a long-term view. The Outdoor Lions are just one example of that – a drop last year of 11% prompted commentary about a decline in the sector, but this year we’ve seen a determined bounce-back, with entries rising by 7%.”

The full count is as follows:

20152016
Creative Data Lions619715
Creative Effectiveness Lions160 109
Cyber Lions3,7382,886 
Design Lions2,4092,857
Digital Craft Lions-1,150
Direct Lions2,8133,097
Entertainment Lions1,3941,843
Entertainment Lions for Music-637
Film Lions3,0702,801
Film Craft Lions2,2052,315
Glass: The Lion for Change166155
Health & Wellness Lions1,4302,024
Innovation Lions226381
Integrated Lions-279
Media Lions3,1792,986
Mobile Lions1,2461,259
Outdoor Lions5,0375,365
Pharma Lions432583
PR Lions1,9692,224
Print & Publishing Lions4,4703,775
Product Design Lions280538
Promo & Activation Lions3,1963,458
Radio Lions1,7201,410
Titanium Lions374254
TOTAL40,13343,101