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Cannes Lions

Cannes 2018: LBB and Friends Beach, 8 months, 1 week ago

Queen of the Beach, Sarah Cooper, on how to get involved at the hottest beach club on the Croisette

Cannes 2018: LBB and Friends Beach

The LBB & Friends Beach will be back at Cannes Lions in 2018 for the 9th year. ‘The Beach’ has taken on a life of its own in that time. It’s become a place for people to connect with existing clients and colleagues and make all-important new contacts. The beach attracts people from all over the world and from every facet of the ad industry – and it’s a relaxed and sociable place to do business. 

LBB runs this beach in conjunction with a group of ‘friends’ - companies that want to own a bit of prime Cannes beach real estate without it costing the Earth. All of these businesses come together, and the beach is managed by LBB. We can all put our flags in the sand in Cannes to promote our companies in a collaborative way. Every day sees 1,000-1,500 people pop in to the beach for lunches, meetings, a dip in the sea, a quick drink – all while networking and doing business. It is a great showcase for any brand wanting to grab some attention or have a base at the Cannes Lions.

All companies that are members of LBB will receive an email in the spring requesting names for our guest list so that we can invite you to our beach in Cannes.

We have a few sponsorship opportunities available for the LBB & Friends Beach in Cannes. Get in touch with for more information about this event.

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