Cancer Council Appoints VCCP Sydney

Cancer Council has appointed VCCP Sydney to develop a new national campaign.

The appointment follows a competitive pitch and will see the Sydney based challenger agency responsible for the creation of a new national campaign aimed at raising awareness of the breadth of work undertaken by Cancer Council across its research, prevention, support and advocacy remits. The campaign is expected to launch in early 2018.

Cancer Council is one of Australia's most high profile and long standing charities, operating across all States and Territories.

Says Kristofer Rogers, director of marketing and fundraising, Cancer Council Australia: "Cancer Council is a household name in Australia, yet most people don't realise just how much we do. We lead the way with research and advocacy, but we also run prevention programs like SunSmart and amazing services like rural patient transport. So we were looking for an innovative approach to communicate the breadth of the work we undertake and the VCCP team delivered that. We are very excited to be working with them."

VCCP, CEO Andrew Holt says the agency is honoured to have been chosen: "Cancer Council is an iconic brand and its work saves and improves lives - they work tirelessly across Australia to fight cancer everyday. This campaign is a big milestone for the organisation, as all States & Territories are collaborating to deliver a vital message to Australia. We are humbled to have been chosen to partner with them."

Says Gary Dawson, executive creative director, VCCP Sydney: "Cancer Council does phenomenal work and our job is to tell their story and ensure everyone better understands the importance of supporting their efforts. It's an inspiring brief and an important responsibility."

Cancer Council joins VCCP Sydney's rapidly growing client list; including ING Direct, Fitness First, Compare the Market, Purplebricks, TAFE Western Sydney, Feros Care and hipages.