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Creative
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Campbell Ewald Shows The Art of Espresso for De’Longhi Coffee

Campbell Ewald, 10 months ago

Paul Iannacchino directs brand's first U.S. TV advertising

Campbell Ewald Shows The Art of Espresso for De’Longhi Coffee

Campbell Ewald has recently launched its new work for premium espresso manufacturer De’Longhi. These spots are not only the first U.S. TV advertising for this product, but also a TV marketing debut for the De’Longhi brand in the U.S. The campaign is running through the holiday season in key markets.

With the knowledge that most Americans don’t believe they can create a quality espresso beverage at home, De’Longhi decided to debunk this myth by showing how real consumers can create their own coffee house-quality espresso. The spots take a hidden camera approach to show the real-life, genuine moments of intimidation and confusion when they are given a cup and told to make the coffee themselves.  This creative approach lets the machine speak for itself and shows the true life simplicity of crafting a drink with a De’Longhi –  bringing the tagline, “The art of espresso made simple” to life.



Creative Agency

Chief Creative Officer: Mark Simon

Group Creative Director: Chip Rich

Creative Agency: Campbell Ewald

President: Sal Taibi

Senior Planner: Christina Hathaway

Head of Planning: Marcia Lorente

Associate Creative Director: Yoko Fujita

Account Supervisor: Joseph Witmer

Offline

Edit Company: Bread & Butter Post

Editor: Aaron Mackof

Producer: Charina Espino

Production Company

Director: Paul Iannacchino

DOP: Sean Donnelly

Executive Producer: Mishka Brown/Amanda Scoblick

Line Producer: Todd Morris

Photographer : Chris Simpson

Production Company: Washington Square Films

Category: Soft drinks , Tea and coffee

Genre: Stunts