BWM Dentsu has today announced the appointment of Jordan Price as executive planning director, Melbourne.
Price
will join BWM Dentsu in his new role in May, 2016, following his
leadership as executive planning director, head of planning for J.
Walter Thompson Singapore and global planning director on Unilever LUX.
Price
comes to BWM Dentsu having previously worked in Germany, Canada, Japan
and Singapore, with shorts secondments in both London and New York.
Says Jamie Mackay, group strategy officer, BWM Dentsu: "With more than
13 years of international experience in marketing communications, brand
strategy development and insights generation, Jordan has the perfect
combination of experience and skills to drive our mission to transform
clients' businesses and brands with long term Organising Ideas.
"I
am very proud to have him in our Melbourne office, as well as adding to
our national team of senior strategic thinkers that includes Megan
Hales and Karl Bates."
Price's focus in the newly created role as
executive planning director - a first for the BWM Dentsu Melbourne team
- will be to drive BWM Dentsu's strategy and organising ideas
development. He will work closely with the the leadership team to help
grow the agency and strategic credentials.
Says Price: "I feel as
if the stars have aligned for my joining BWM Dentsu, and I can't wait
to jump in. The chemistry is great. I am totally on-board with the
vision of the leadership team to take the agency to new heights, and
believe I can bring a lot to the table - from all I have learned over
the years working in various cultural contexts around the world - to
help make that vision a reality.
"As a communication strategist,
it is my job to unearth insights powerful enough to inspire great
creative solutions, which drive both short- and long-term effectiveness.
This means identifying and clearly articulating alternate, unexpected,
and unexplored angles from which to view the challenges and
opportunities brands and businesses face, in order to unlock much more
impactful and original ideas.
"But more importantly, at this
point in my career, is the need to bring my experience to help raise the
bar on the agency's overall ability to unlock creative solutions we can
be be proud of and which make a meaningful difference for our clients'
businesses."
Mark Watkin, managing director, BWM Dentsu
Melbourne, said he was pleased that Price is joining the team after an
extensive search for the role.
Says Watkin: "We're confident that
Jordan's previous cross culture and multi-market experience will help
drive the agency and our client partnerships.
"Jordan is
passionate about the importance and relevance of brand, which directly
aligns with the core values of BWM Dentsu. Importantly when we met with
Jordan we instantly connected with him."
During Price's tenure at
J. Walter Thompson Tokyo, he successfully developed a new branding
model, Brand Nurturing, to help bridge the gap between Japan and the
West. This model has become core to the offering of J. Walter Thompson
Tokyo.
Says Watkin: "It is an exciting time for BWM Dentsu, with
our achievements over the past year really raising the benchmark for
creative, digital and strategic advertising. We look forward to seeing
Jodan's strategic vision roll out, strengthen the skill set and fuel the
growth of our agency."