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Creative

Burger King Sends Fans to Enemy Territory to Order 1-Cent Whoppers

Cheeky campaign by FCB New York hacks geofencing technology

Burger King Sends Fans to Enemy Territory to Order 1-Cent Whoppers

McDonald's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. 

So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. 

What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. 

Burger King is lovin' it right in its biggest competitors face. 


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Client

Brand: Burger King

Creative Agency

Creative Agency: FCB NEW YORK

Copywriter: Laszlo Szloboda

Art Director: Alex Sprouse, Akos Papp

Producer: Henna Kathiya

Chief Creative Officer: Ari Halper

Group Creative Director: Gabriel Schmitt

Associate Creative Director: Laszlo Szloboda, Alex Sprouse, Akos Papp

Director Integrated Production: Adam Isidore

Worldwide Creative Partner: Fred Levron

Project Manager: Jesse Morris

Business Affairs Manager: Janice Katz

Account Supervisor: Sarah Tarner

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella

Director: Jonathan Klein

DOP: Htat Lin Htut

Producer: Jason Reda

Offline

Edit Company: MackCut

Editor: Nick Divers

Edit Assistant: Kenneth Muñoz

Producer: Margarita Mutuc

Executive Producer: Gina Pagano

Music

Music Company: Human

Executive Producer: James Wells

Producer: Joshua Green

Sound

Sound Company: Honeymix

Sound Engineer: Conrad Sanguineti

Executive Producer: Mary Tomasiewicz

Other

OOH: Chem Creative

Executive Producer: Frank Moran, Pete Sax

Animation

Animation Company: Zombie

Creative Director: Daniel Franco

Producer: Stefanie Dias

Director of Operations: Fabricio Takahashi

Category: Fast food , Retail and restaurants

Genre: Comedy , Creative technology , Digital , Experiential