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Budget Direct's Latest Spot via 303 MullenLowe Shows its Service Offering is Anything But 'Risky'

303 MullenLowe, 3 weeks, 1 day ago

The spot airs on Sunday night, September 4th.

Budget Direct's Latest Spot via 303 MullenLowe Shows its Service Offering is Anything But 'Risky'

The latest Captain Risky installment from 303 MullenLowe shines a light on Budget Direct's outstanding product and service features, employees and customers - and uses Captain Risky to show what can go wrong when you're not a Budget Direct customer.

Says Jonathan Kerr, director, marketing and digital at Budget Direct: "Yes, Captain Risky is entertaining and funny, he's a risk-taker and a daredevil, but that's not the kind of life most Australians aspire to. This new part of our campaign shows just what it's like to be a Budget Direct customer, which as you'll see is in stark contrast to Captain Risky, who we will never insure."

The new platform allows Budget Direct to further showcase the depth and quality of customer service provided to savvy customers.




2. Screen Shot LR.jpgThe first TVC in the campaign shows a Budget Direct customer benefitting from high quality facilities and a Lifetime Guarantee on all authorised car repairs. This is juxtaposed against Budget Direct's famous non-customer Captain 3. Screen Shot LR.jpgRisky, who has to rely on his amateur pit stop crew to deliver vital repairs at his moment of need.

Overall, the campaign aims to show that customers "Get More with Budget Direct".

Says Richard Morgan, executive creative director at 303 MullenLowe: "We wanted to depict normal Budget Direct customers in their 'insurance moment of truth', and compare them directly to Captain Risky to show how much better off they are. Not only do Budget Direct customers typically pay less for their insurance, but the quality of the service they receive is equal, and sometimes better than many of Budget Direct's competitors."

'Pit Stop' airs on Sunday night, September 4th, with more instalments to follow across television, cinema, digital and social channels.

Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh
Marketing Manager- New Customer Acquisition: Catherine Harty

Agency: 303 MullenLowe Sydney
ECD: Richard Morgan
Head of Copy: Sean Larkin
Head of Art: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert

Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Andrew McLean
DOP: Crighton Bone
VFX: ALT.VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir