The playful and scenic ad was created by AMV BBDO and directed by Frederic Planchon
BT has launched a new ‘Moments’ brand campaign celebrating how BT helps people be there for the things that matter most. The integrated campaign will feature a TV ad, out-of-home advertising, cinema, online video and social media.
The campaign launches with the new TV ad on Friday evening at 19:45 on ITV
The ad uses paper planes as a simple, beautiful metaphor for human connection. They represent, in a playful way, how people throughout the country stay connected and close to the ones they love through BT.
Zaid Al-Qassab, Chief Brand and Marketing Officer said: “Our new campaign recognises the different ways BT helps people to be there for the things, and people, that matter most. The ad celebrates the moments, big and small, that millions of our customers are able to have every day because of our products and services.”
The ad was created by AMV BBDO and directed by Frederic Planchon. It uses the iconic soundtrack of ‘It Must Be Love’ by Madness.
Creative Agency:AMV BBDO
Art Director:Alan Wilson
Producer:Assistants - Darapen Vongsa-Nga Sammi Roberts
Account Management:Justin Pahl, Zoe Attenborough, Nick Andrew, Alistair Nichols, Helen Limbrey, Sophie Clarke
Digital Designer:XLAB, AMV BBDO
Creative director:Alex Grieve & Adrian Rossi
Media Planner:Rob Breese, Emma Lodge
Production Company:Academy Films
Executive Producer:Dulcie Kellett
Edit Company:Assembly Rooms
Editor:Sam Rice-Edwards & Nik Hindon at The
Post Production / VFX
Post Production Company:The Mill
VFX Supervisor:Evelyn O’Reillym Alex Hammond, Adam Droy
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