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Creative
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Bruno Aveillan Directs Heartbreaking Road Safety PSA

QUAD Group, 7 months, 4 weeks ago

French agency La Chose launches new campaign with the dark yet elegant film "Shockwave."

Bruno Aveillan Directs Heartbreaking Road Safety PSA

In this atypical and hard hitting film, the emotional impact comes from telling the stories of the unseen victims of a road accidents. What starts as the cascade of glass and metal becomes an almost visually striking flying parade of all the loved one affected by what we just witnessed. 

Director and DOP Bruno Aveillan approached the film as series of mental projections and mixed multiple shooting and postproduction techniques to produce a specific atmosphere that is between dream, or nightmare perhaps, and reality. Trampolines were also used in almost every shot, and one of the world's best trampoline champions is part of the cast. 

The work will appear on TV and in theaters, with support from billboards and radio.

Credits
Client: Road Circulation Security Delegation
Execs: Emmanuel Barbe, Laurence Derrien-Lallement, Laurence Dudal, Laetitia Moch, Laurence Thonnon
Agency: La Chose
Creative Director: Pascal Grégoire
Copywriter: Charles Flamand
Copywriter/Art Director: Alexandre Fort, Guillaume Ganty
TV Producer: Nicolas Buisset
Planning Director: Eric Tonc Cuong, Céline Bonnefond
Executive Account Supervisor: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Anatome)
Account Supervisor: Pamela Taconet, Gloria Amzallag, Marina Flammier
PR/Director of communication: Barka Zerouali
Production: QUAD Group
Director/Director of Photography: Bruno Aveillan
Executive Producer: Martin Coulais
Post production Manager: Nathalie Aveillan/ Fix studio
Sound Production: THE
Music: Mirwais
Advertiser

Advertiser: Road Circulation Security Delegation

Executive: Emmanuel Barbe, Laurence Derrien-Lallement

Executives: Laurence Dudal, Laetitia Moch, Laurence Thonnon

Creative Agency

Creative Director: Pascal Grégoire

Copywriter: Charles Flamand

Art Director: Alexandre Fort, Guillaume Ganty

Producer: Nicolas Buisset (TV)

Creative Agency: La Chose

Account Managers: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Anatome)

Sound Producer: THE

Account Supervisor: Pamela Taconet, Gloria Amzallag, Marina Flammier

PR Director: Barka Zerouali

Music and Sound

Music Production: Mirwais

Post Production / VFX

Head of Production: Nathalie Aveillan/ Fix studio

Production Company

Director: Bruno Aveillan

Executive Producer: Martin Coulais

Production Company: QUAD Group

Category: Corporate and social , Government

Genre: Action , In-camera effects , Storytelling , Stunts , Visual VFX , choreography