Brothers & Sisters' 13 in 13: The Museum of London

Number 4 in our 13x13 countdown of the greatest hits of Brothers and Sisters.

The Museum of London was launching a new gallery wing and wanted to appeal to Londoners.

Our insight was Londoners don’t often visit galleries on their own doorstep but they love the history of their city.

Using the brand new tech capability of the iPhone, we created Streetmuseum, an AI app that allowed Londoners to walk round their city and overlay historical photography of famous landmarks over the present day scene.

The client wanted 5,000 downloads.

We got over half a million.

We won all the major global advertising awards including Cannes, D&AD pencil and the Webby’s People’s Choice Award.