British Paints Calls On Aussies to 'Fight the FOMU'
You've heard of FOMO, but what about FOMU? In its latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU ('Fear of Mucking Up').
DDB Group Melbourne executive creative director Stuart Turner said the FOMU platform came from both personal experience and customer insights.
The campaign's launch TVC is the first in a series of three, with the campaign running across digital, social and instore.
Advertiser: British Paints
Brand Manager: Sue Pham
Marketing Manager: Paul Murphy
Product Marketing Manager: Nicholas Walsh
Creative Agency: DDB Melbourne
Copywriter: Anna Yates
Art Director: Becky Morriss
Executive Creative Director: Stuart Turner
Chief Strategy Officer: Karen Dwyer
Head of Broadcast: Tuesday Picken
Group Business Director: Lucy Haworth
Business Manager: Natalie Linsdell
Business Director: Katie Franklin
Production Company: Sweetshop
Executive Producer: Loren Bradley, Edward Pontifex
Director: Damien Shatford
Producer: Nik Aulich
Managing Director: Edward Pontifex
Offline Editor: Simon Price - ARC EDIT
Colourist: Edel Rafferty
Online Editor: Ant Newton - Alt.VFX