British Heart Foundation Appoints VCCPme as Official Fundraising Agency

The British Heart Foundation (BHF) has appointed VCCPme to handle its legacy fundraising activity following a competitive pitch process run by Freestyle Marketing.

The appointment comes as the charity enters a new phase in its fundraising strategy, all of which supports the BHF’S vision of a world in which people do not die prematurely or suffer from cardiovascular disease.

VCCPme will support the BHF in achieving this vision by helping grow the charity’s legacy fundraising activities and driving engagement and consideration amongst its current supporters and the general public.

Alongside a fully integrated ATL campaign, which includes TV, radio, press, DM and digital, VCCPme will also work with the heart research charity to shape and develop its legacy positioning both externally and internally through an employee engagement programme.

Holly Patton, Legacy Marketing Manager at the BHF said: “As the largest independent funder of heart research in the UK, having an innovative and cause-led marketing campaign to promote the importance of legacies to the BHF is vital. Over half of our annual income comes from people who generously leave a gift in their Will, which allows us to continue funding our life saving research. With VCCPme’s support, we will be able to continue to fund vital heart research across the UK, which will one day end the devastation caused by heart disease.”

Gavin Hilton, Planning Partner at VCCPme adds “This is a hugely exciting win for us: the legacy market is one that is ripe for a challenging shake up, so it's fantastic for us to be working with a brand with the ambition and the vision to do just that”.