British Arrows Awards 2016 Winners Announced

Last night the British Arrows held a double celebration as they celebrated their 40th birthday and another year of advertising excellence. The British Arrows Awards 2016 were hosted by David Mitchell, at Battersea Evolution in London, and it was their most spectacular night to date.

In total, 5 special awards, 17 gold and 33 silver arrows were presented. The Advertising Agency of the Year, who picked up an unprecedented 36 arrows in total, was AMVBBDO. The coveted award was sponsored by Talent Republic, who added even more glamour to the night by inviting special guest Stanley Tucci to present the award.

With multiple arrows for multiple campaigns, the Production Company of the Year award, sponsored by Panalux, was picked up by Outsider whilst global alcoholic drinks brand Diageo, Guinness was presented with the Advertiser of Excellence Award, sponsored by the Walker Art Centre.

This year’s tongue-in-cheek Christmas commercial, Spare The Act Laptop, for Currys PC World won a record four gold and three silver arrows and picked up the sought after Commercial of the Year Award, sponsored by Thinkbox. This advert accrued golds in the Retailer category, Best Over 90 Second TV Commercial using paid-for media, Best over 60 and up to 90 second TV Commercial, Computer, Hardware & Office Equipment and the Series Laptop; TV; Nespresso; Cooker won the Gold and Silver for UK TV Series and UK Cinema Series.

Jury Chairwoman Rosie Arnold comments, “After years of speculation about the demise of film, the signs are that it is not only alive and well but positively booming. The long length Christmas extravaganzas have raised the bar for the whole year. We found ourselves laughing out loud again and again. The brilliant talent and brains who have thought up, bought or crafted the work that won tonight are the reason I still love this business.” 

The British Arrows 2016 Chairman’s Award was presented to Kim Papworth and Tony Davidson, Global Partners of Wieden+Kennedy. The Chairman’s Award is sponsored by MPC.

The full list of winners can be viewed here: http://www.britisharrows.com/awards-2016/winners

BRITISH ARROWS AWARDS 2016 FULL WINNERS LIST

GOLD

ALCOHOLIC DRINKS

Diageo, Guinness Rugby, Never Alone Documentary

made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

COMPUTER HARDWARE AND OFFICE EQUIPMENT

Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.

DIRECT RESPONSE

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

FASHION

H&M, Becoming Beckham

made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES

Finish, Dishes

made for Wieden+Kennedy by Riff Raff Films, directed by Megaforce.

INTERNATONAL

Loteria de Navidad, Lottery, Night Shift

made for Leo Burnett Madrid by Passion Pictures and Blur Films, directed by Againstallodds.

RETAILER

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

Currys PC World, Spare The Act TV

made for AMVBBDO by O Positive, directed by David Shane.

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

BEST 30 SECOND TV COMMERCIAL

Guardian, Guardian Newspapers, Fun Run

made for BBH by Outsider, directed by James Rouse.

BEST 30 SECOND TV COMMERCIAL (THE JOHN WEBSTER AWARD)

Guardian, Guardian Newspapers, Fun Run

made for BBH by Outsider, directed by James Rouse.

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

BEST OVER 90 SECOND WEB-BASED FILM

Diageo, Guinness Rugby, Never Alone Documentary

made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

H&M, Becoming Beckham                               

made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

SPONSORSHIP BUMPERS

Specsavers, Opticians, Noir-Kings; Kiss; Hotel; Can't See A Thing; Cardiff

made for Specsavers Creative by Unit Media, directed by Richard James and Naomi Bishop.

UK TV SERIES

Currys PC World, Laptop; TV; Nespresso; Cooker

made for AMVBBDO by O Positive, directed by David Shane.

SILVER

CHARITY

Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now

made for Anomaly by The Garden Productions, directed by Henry Singer.

The Prince's Trust, Learn The Hard Way
made for CHI&Partners by Academy Films, directed by Seb Edwards.

FINANCIAL

HSBC, Commercial Banking, Lift
made for Grey London by Independent Films, directed by Gary Freedman.

John Lewis, Premier Home Insurance, Tiny Dancer

made for adam&eveDDB by Blink, directed by Dougal Wilson.

HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES

Currys PC World, Spare The Act TV

made for AMVBBDO by O Positive, directed by David Shane.

Smart Energy GB, Smart Meters, Darts

made for AMVBBDO by Fat Lemon, directed by Chris Faith.

HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES

Tena, Tena Men, Control

made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

NEW ADVERTISER TO TV

Smart Energy GB, Smart Meters, Darts

made for AMVBBDO by Fat Lemon, directed by Chris Faith.

NEWSPAPERS, MAGAZINES AND MUSIC

Guardian, Guardian Newspapers, Dinner Party

made for BBH by Outsider, directed by James Rouse.

Guardian, Guardian Newspapers, Fun Run

made for BBH by Outsider, directed by James Rouse.

RETAILER

John Lewis, Christmas, The Man on the Moon

made for adam&eveDDB by Somesuch, directed by Kim Gehrig.

Sainsbury's, Christmas, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.

BRANDED CONTENT

H&M, Becoming Beckham

made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

BEST 30 SECOND TV COMMERCIAL

Guardian, Guardian Newspapers, Dinner Party

made for BBH by Outsider, directed by James Rouse.

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

Finish, Dishes

made for Wieden+Kennedy by Riff Raff Films, directed by Megaforce.

Tena, Tena Men, Control

made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Currys PC World, Spare The Act TV

made for AMVBBDO by O Positive, directed by David Shane.

Hertz, Rental Vans, Cleaned Out

made for adam&eveDDB by Smuggler, directed by Guy Shelmerdine.

John Lewis, Premier Home Insurance, Tiny Dancer

made for adam&eveDDB by Blink, directed by Dougal Wilson.

BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA

Currys PC World, Spare The Act Cooker

made for AMVBBDO by O Positive, directed by David Shane.

John Lewis, Christmas, The Man on the Moon

made for adam&eveDDB by Somesuch, directed by Kim Gehrig.

Sainsbury's, Christmas, Mog's Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

BEST OVER 90 SECOND WEB-BASED FILM

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

Diageo, Guinness Rugby, The Right Path Documentary

made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

Sainsbury's, Christmas, Mog's Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

BEST 60-90 SECOND CINEMA COMMERCIAL

Currys PC World, Spare The Act TV

made for AMVBBDO by O Positive, directed by David Shane.

John Lewis, Premier Home Insurance, Tiny Dancer

made for adam&eveDDB by Blink, directed by Dougal Wilson.

BEST OVER 90 SECOND CINEMA COMMERCIAL

Currys PC World, Spare The Act Laptop

made for AMVBBDO by O Positive, directed by David Shane.

Sainsbury's, Christmas, Mog's Christmas Calamity

made for AMVBBDO by Outsider, directed by James Rouse.

UK CINEMA SERIES

Currys PC World, Laptop; TV; Nespresso; Cooker

made for AMVBBDO by O Positive, directed by David Shane.

WEB-BASED SERIES

Tena, Tena Men, Control; Tips; Clench

made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

BRONZE

ALCOHOLIC DRINKS

AB InBev, Budweiser, Tommo’s Dream Goal

made for Anomaly by Rattling Stick, directed by Daniel Kleinman.

Diageo, Guinness Rugby, The Right Path Documentary

made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

FASHION

Mulberry, The Miracle of Mulberry

made for adam&eveDDB by Outsider, directed by James Rouse.

HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES

Currys PC World, Spare The Act Nespresso

made for AMVBBDO by O Positive, directed by David Shane.

 MEDICINES AND DRUGS

Tena, Tena Men, Control

made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

NEW ADVERTISER TO TV

Rekorderlig, Strawberry & Lime Cider, Silver Skaters

made for Saatchi & Saatchi by Biscuit Filmworks, directed by Andreas Nilsson.

NEWSPAPERS, MAGAZINES AND MUSIC

ELLE UK, #MOREWOMEN, #MOREWOMEN

made for Anomaly by RSA Films, directed by Alyssa Boni and Alex Holder.

PROMOTIONS

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

PUBLIC SERVICE ADVERTISING

The Prince's Trust, Learn The Hard Way

made for CHI&Partners by Academy Films, directed by Seb Edwards.

RETAILER

Currys PC World, Spare The Act Nespresso

made for AMVBBDO by O Positive, directed by David Shane.

TELEVISION AND RADIO STATION PROMOTIONS

Sky Sports, Time Traveller

made for Brothers and Sisters by Outsider, directed by Scott Lyon.

VEHICLES AND AUTOMOTIVE PRODUCTS

Audi UK, RS 3, Birth

made for BBH by Mill+, directed by Andrew Proctor.

Honda, HR-V, Stepping

made for mcgarrybowen by Somesuch, directed by Kim Gehrig.

Honda Motor Europe, Honda, Keep Up

made for Wieden+Kennedy by Friend, directed by ManvsMachine.

BEST NEW CREATIVE TEAM

Unilever, Pot Noodle, The Ring

by George Allen and Lizzie Moore for Lucky Generals by Blink, directed by Nick Ball.

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Lurpak, Lurpak Spreadable, Freestyle

made for Wieden+Kennedy by MJZ London, directed by Juan Cabral.

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

AB InBev, Budweiser, Tommo’s Dream Goal

made for Anomaly by Rattling Stick, directed by Daniel Kleinman.

Currys PC World, Spare The Act Nespresso

made for AMVBBDO by O Positive, directed by David Shane.

HSBC, Commercial Banking, Lift

made for Grey London by Independent Films, directed by Gary Freedman.

BEST OVER 90 SECOND WEB-BASED FILM

Currys PC World, Spare The Act Cooker

made for AMVBBDO by O Positive, directed by David Shane.

Smart Energy GB, Smart Meters, Darts

made for AMVBBDO by Fat Lemon, directed by Chris Faith.

BEST 60-90 SECOND CINEMA COMMERCIAL

ADOT.com, Christmas Lights

made for Ogilvy & Mather Japan by ASD Lionheart, directed by Dan Nathan.

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

The Prince's Trust, Learn The Hard Way

made for CHI&Partners by Academy Films, directed by Seb Edwards.

BEST OVER 90 SECOND CINEMA COMMERCIAL

Audi UK, RS 3, Birth

made for BBH by Mill+, directed by Andrew Proctor.

Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now

made for Anomaly by The Garden Productions, directed by Henry Singer.

Currys PC World, Spare The Act Cooker

made for AMVBBDO by O Positive, directed by David Shane.

Harvey Nichols, Loyalty App, Shoplifters

made for adam&eveDDB by Blink, directed by Layzell Bros.

AB InBev, Budweiser, Dream Goal (Integrated Campaign)

made for Anomaly by Rattling Stick, directed by Daniel Kleinman.

Cancer Research UK, Brand (Response) Campaign, RIGHT NOW (Integrated Campaign)

made for Anomaly by The Garden Productions, directed by Henry Singer.

Channel 4, Humans, Persona Synthetics

made by 4Creative, directed by Keith McCarthy.

John Lewis, Christmas, The Man on the Moon

made for adam&eveDDB by Somesuch, directed by Kim Gehrig.

SPONSORSHIP BUMPERS

Hardys Wine, Wine, Flag Hand; Oops; Bradley; Handshake; Bucket

made for McCann Central by Plaza Films, Sydney, directed by Dave Wood.

UK TV SERIES

Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now; Sarah’s Science; Alfie’s Bath; Megan’s Radiotherapy; Catherine’s Good News; Angie's Grapefruit

made for Anomaly by The Garden Productions, directed by Henry Singer.

Guardian, Guardian Newspapers, Fun Run; Dinner Party; Kids’ Party

made for BBH by Outsider, directed by James Rouse.

WEB-BASED SERIES

Currys PC World, Laptop; TV; Nespresso; Cooker

made for AMVBBDO by O Positive, directed by David Shane.

Smart Energy GB, Smart Meters, Estimation - Bride; Doctor; Satnav

made for AMVBBDO by Hungry Man, directed by David Kerr.