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Editors' Choice

Britain’s Most Affable Famous Faces Star in BA’s Brilliant Flight Safety Video

Editors' Choice: Chabuddy G directs Thandie Newton, Sir Ian MacKellan, Mr Bean and more in amusing film created by BBH London

Britain’s Most Affable Famous Faces Star in BA’s Brilliant Flight Safety Video

In a bid to raise money for its charity partnership with Comic Relief, British Airways has launched a pre-flight safety video with some of Britain’s most well-known and loved faces. 

People Just Do Nothing’s affably useless Chabuddy G (played by Asim Chaudhry) stars as a fictional director, tasked with getting performances out of the likes of Sir Ian MacKellan, Thandie Newton, Gillian Anderson, Chiwetel Ejiofor and Rob Brydon. 

Pre-flight safety videos as a form of entertainment are nothing new but this effort from British Airways, which was created by BBH London and directed by 2AM's Becky Martin, is more than worth sitting through the entirety of its six-minute running time (if only for Rowan Atkinson’s stellar Mr Bean-esque cameo). 

Check out the behind the scenes below.


Brand: British Airways

Creative Agency

Strategy Director: Achim Schauerte

Producer: Natalie Parish

Creative Director: Paul Silburn

Creative Agency: BBH London

Creative: Paul Silburn, AK Parker, George Brettell

Business Lead: Brenda Frixa

Assistant Producer: Sarah Finnigan-Walsh

Account Manager: Tegwen Tucker

Account Director: Nick O’Donnell

Music and Sound

Sound Engineer: Andy Stewart Joe Wilkinson

Sound Design: String and Tins


Editor: Steve Ackroyd

Edit Company: Final Cut

Post Production / VFX

Post Production House: The Mill

Production Company

Production Company: 2am Films

Producer: Gwilym Gwillim

Executive Producer: Nick Crabb

DOP: Jamie Cairney

Director: Becky Martin

Category: Airlines , Travel

Genre: Comedy , Dialogue , People