Bridgestone Brings Its ‘Clutch Performance’ into Real Life
As Bridgestone prepares to help welcome football fans from around the world to its home city of Nashville for the upcoming 2019 NFL Draft, the company will leverage the Draft spotlight to debut two new television spots celebrating “Clutch Performance” in the real world during the national Draft telecasts on ABC and NFL Network.
Like the NFL’s best players, Bridgestone tires are built to deliver “Clutch Performance,” and performing when it matters most in the real world and in this spirit, the new spots, “Hockey Mom” and “Camp” focus on the performance of Bridgestone tires – specifically the long-lasting durability of Dueler HL Alenza Plus tires and the confident control of the Turanza QuietTrack tire in unpredictable conditions.
Bridgestone will leverage the highly anticipated and viewed Draft coverage to share these spots widely with fans and customers around the country.
2019 NFL Draft will kick off Bridgestone’s 13th season as an NFL partner and as the only NFL partner with headquarters in Nashville - the company will be activating on the ground in a variety of ways including out of home branding, fan engagement activities, player partnerships, customer programs, employee events, and more.
