BPAY Continues its 'Perfectly Timed' Campaign with New Outdoor & Digital Work from BMF

In 2015, BPAY ran a campaign to promote BPAY Payments by highlighting the value of the scheduling feature. The first phase of the campaign was hugely successful in driving increases in scheduling, uplifting positive perceptions of the brand and creating a surge in total payment volumes by 134% above an already optimistic growth forecast for the brand -- Australia's largest bill payment service.

To continue to build on this awareness, BMF has extended the creative insight from the previous campaign. The work was inspired by humorous everyday moments and how there are just some things in life you can't perfectly time.

Says Warren Brown, creative founder, BMF: "Last year's campaign was our most successful to date and was based around an undeniable truth: you can't perfectly time everything in life, but with BPay you can at least perfectly time your bill payments. This idea provided a an opportunity for funny and relatable scenarios. We hope that the new executions will make people smile and see another increase in payments made through BPAY."

The campaign goes live today, Australia wide, in outdoor and digital and runs until June 2016.

Says Louise Genge, BPAY general manager, marketing: "The campaign is designed to highlight how relevant BPAY is to everyday Australians who want an easy way to manage their payments. We look forward to seeing this fun campaign drive a strong growth in usage." 

Louise Genge - General Manager Marketing
Brittany Kury - Marketing Manager

Creative Founder: Warren Brown
Executive Creative Director: Cam Blackley
Art Director: Ben Pearce
Copywriter: Jonty Bell
Executive Planning Director: Christina Aventi
Strategic Planner: Sarah Hood
Group Account Director: Emma McJury
Account Manager: Kimberly Ngo, James Paulik

Art Buyer: Basir Salleh
Print producer: David Gleeson

Senior Content Producer: Emma Friend
Content Production Manager: Brooke Mather
Editor/Post-Producer: Brad Goosen

Production Company: The Pool Collective
Director/Photographer: Sean Izzard
Executive Producer: Cameron Gray
Producer: Courtney Lewis
DoP: Paul Shakeshaft
Retouching: Cream Studios
Sound: Rumble Studios