Boys+Girls, Ireland’s largest independent creative agency (www.boysandgirls.ie) is helping people find love from the comfort of their own phones.
Three’s All You Can Eat Data plan allows customers to use unlimited data which made it possible to create a dating show held entirely on smartphones.
The mini web series was developed and produced by the in-house content studio at Boys+Girls. So far, the show has introduced four sets of singleton via a video call, which has led to some awkward silences, flirty dialogue, and hilariously cringeworthy moments.
Kris Clarkin, Creative Director at Boys+Girls said: “Three’s All You Can Eat Data plan gives customers as much data as they want, making it now possible to go on full dates on your smartphone. So, with dating shows so big at the moment, we decided to create a show based around this idea. It’s a much cheaper option for a first date anyway!”
If you like First Dates - or just enjoy eavesdropping - then you should check out First Data. It’s available to watch on Three’s YouTube channel
With new episodes dropping every Sunday, the show is looking for one final couple to take part.
Full Credits
CLIENT: THREE
Head of Brand & Marketing: Aislinn O’Connor
Digital Marketing Manager: Cian McDonagh
Marketing Specialist: Clare Aughney
Social Media Marketing Specialist: Elaine McDonagh
AGENCY: BOYS + GIRLS
Executive Creative Director: Rory Hamilton
Creative Director: Kris Clarkin
Content Lead: Mikey Fleming
Content Lead: Sam Moorhead
Senior Strategic Planner: Chloe Hanratty
Group Account Director: Pat Stephenson
Account Director: Louise Hegarty
Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Account Executive: Rachel Campbell
Producer: Sarah Chadwick
Head of Design: Barry Smith
Designer: Maxi McDonnell
Motion Designer & Animator: Patrick Horan
Editor: Kevin O’Regan