Boys and Girls Scoops Major Prizes at APMC Star Awards

Boys and Girls has won a total of 11 awards at this year’s APMC Star Awards including 2 golds, 5 silvers and 4 bronze.  Held at The Marker Hotel, Dublin, the Awards, hosted by the Association of Promotional Marketing Consultants (APMC) celebrates the very best work of the promotional marketing industry.

Rory Hamilton, partner and Creative Director, Boys and Girls said; “Brand Activation has become an essential part of the creative process by extending a creative idea into one that’s actualized into an engaging and interactive brand experience. Our Head of Activation Dan Henson and his team are exceptional at what they do and we’re delighted to have been recognized so comprehensively at this year’s Awards and on behalf of a wide spectrum of our clients.” 

The wins included 3 prestigious categories:

Gold category winner in Best use of a small budget for Hunger Sauce. To mark World Food Day 2015, Boys and Girls teamed with Gorta Self Help Africa to create Hunger Sauce – a ketchup sized bottle that contained nothing at all – a powerful metaphor and visual for the 795 million who would have nothing to eat on that day. Limited edition bottles went on sale for €2 and €2 donations to Gorta Self Help Africa were made possible via a Hunger Freetext number. Also, a dedicated website explained more about the campaign for those who wanted more information. 

Silver category winner in Best Long Term Campaign for the Campo Viejo Tapas Trail: an experiential activity in Dublin, Cork and Galway where consumers have the prospect of enjoying cultural highlights in each city via participating Spanish restaurants who offer tastings of Campo Viejo wines, accompanied by tapas.

Silver category winner in Best B2B for Sharks: to draw attention to the fact that it was the biggest winner of prizes from the 2015 Kinsale Sharks creative awards, a “Jaws” like shark fin was launched into the canal in central Dublin, recorded and uploaded to social media platforms – the viral effect was instant and created major awareness for the agency and its achievement.  

The agency also won: 

Gold – Best Charity execution 

Hunger Sauce 

Silver - Best Use of a Small Budget

Jameson Cult Film Club:  To create awareness of its screening of “Ghostbusters”, multi-channel and direct mail were used. In addition, Jameson infused “Slime” was sent to key bloggers and influencers.   

Silver – Best Use of a Small Budget

Cuprinol at Bloom Festival: With a wide palette of colour to choose from, the leading paint brand offered consumers a duo of sample shades and a complementary, self-assembly wooden bird house on which to apply the paints. 

Silver – Best Creative Execution

Hunger Sauce

Bronze – Best Experiential activity for under €30K

Three Perfect Surprise; When schooolkids from Athenry wrote to Three objecting to clouds and snow being used in the brand’s advertising when previously the school hand no experience of such weather in ages, Boys and Girls swooped into action one weekend to create a snowy winter wonderland experience for the letter writing kids when they arrived at school on Monday morning. Their surprised and delighted astonishment was recorded and uploaded - it went viral around the world in minutes.

Bronze - Best integrated activity

Three Perfect Surprise

Bronze – Best Use of B2B

Hardware Association of Ireland: For its campaign to increase awareness that the Home Renovation Incentive Scheme was being extended for a further two years by the Government, Boys and Girls partnered with brands such as Dulux and Tegral (partners of their client, the Hardware Association of Ireland) to devise a promotional marketing strategy to inform and engage homeowners and landlords.

Bronze – Wines & Spirits

Jameson Cult Film Club / “Ghostbusters”