Boys and Girls Joins Interpartners Communications
Boys and Girls has announced that it has joined Interpartners Communications, a global network of independent communications businesses which describes itself as a group created to make advertising travel more efficiently across borders.
With combined billings in excess of €620m and with 715 staff serving 870 clients in the whole of Europe, the United States, Mexico (and by extension Central America), Australia, SE Asia and the Middle East, Interpartners Communications comprises 26 agencies who, as part of the network, abide by three simple principles.
Namely, that Big ideas travel better cross border, the application of those big ideas to international markets is about Interpretation, not simple language Translation and, in the notion of 'owners make careful drivers,' the assertion that the originators of the Big ideas (ie the advertising agency) is best placed to integrate advertising cross border.
Boys and Girls Managing Partner Patrick Meade said: "Increasingly, clients want to extend work we’ve created in the Irish market into wider European or Global markets. While that’s a nice challenge to have, there are naturally cultural, language and market specific idiosyncracies that need to be taken into consideration. Joining Interpartners Communications as the only Irish agency to be invited to do so provides us with access to network experts who both face – and successfully resolve – similar challenges."
With a philosophy of 'Daring Simplicity', Boys and Girls now employs 43 staff and has a portfolio of other blue chip clients including Three Mobile, Irish Distillers Pernod Ricard, Nissan, Topaz, Danone, Dulux, RaboDirect, Digicel and has recently added Britvic, Insurance Ireland and Brown Thomas to its client roster.