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Hires, Wins & Business

Boys and Girls Announces Robert Senior as Non-Executive Chairman

Robert's career in advertising has spanned 30 years and he's regarded as one of the industry's most renowned figures

Boys and Girls Announces Robert Senior as Non-Executive Chairman

Boys and Girls (www.boysandgirls.ie), Ireland’s largest independently owned creative advertising business, has announced the appointment of Robert Senior, one of the world’s most respected and renowned advertising figures as its Non-Executive Chairman.

The news comes at a time when the agency has launched its new brand re-fresh, presenting the business though the prism of collaboration to colleagues, clients and world-class creative partners.  

Commenting on the announcement, Patrick Meade, partner and managing director, Boys and Girls said: “Robert brings something very unique to our business. He has been on our journey. A founder at Fallon London, he has grown an agency into a global powerhouse before leading one of the world's most famous agency networks - Saatchi & Saatchi. Robert’s views on creativity and the power of creative ideas are aligned with ours. He shares our passion for collaboration while his enthusiasm for the craft was very evident and contagious.  Having his singular insights and perspective on our agency will be invaluable as Boys and Girls grows and develops to another level of success both in Ireland and internationally.”

Robert Senior said: “I’m delighted to be joining the Boys and Girls board as I was instantly drawn to their passion, creativity and independent spirit.”

After studying History & Politics at Durham University, Senior began a career in advertising that has spanned 30 years. In 1998, he founded Fallon London with four partners and together they grew the business to a 190-person strong multi award-winning agency, named Campaign Magazine’s Agency of the Year in 2006 and 2007.  

The partners sold Fallon London to the Publicis Groupe in 2006, prompting Senior’s move to its sibling agency Saatchi & Saatchi where he held positions as UK CEO, CEO of EMEA and Worldwide CEO.  He also chaired the Worldwide Creative Board from 2011.  In January 2017 Senior announced his departure from Saatchi & Saatchi to “step into the void of discovery” and is currently enjoying its variety.