Robber’s Dog director Daniel Borgman visualises the return of New Zealand’s favourite moose porter with TBWA\Auckland
Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has brought back their much-loved ‘Chocolate Moose Chocolate Porter’ (to form part of the Brewer's Cut range) with a new spot via TBWA\Auckland and Robber’s Dog.
Chocolate Moose was previously part of BRB's ‘The Originals’ range and when packaging changed in New Zealand late last year, it disappeared off the shelves – much to the public’s dismay.
The film, which announces the return of the porter, was directed by Daniel Borgman and follows the personified Chocolate Moose - dressed as a porter - as he emerges from a forest. The anthropomorphic moose then takes an epically beautiful and surreal journey back into the city where he belongs.
Says Andy Havill, senior brand manager, BRB: "As soon as the last of the Chocolate Moose six-packs were leaving store shelves, we had people emailing and Facebook messaging us asking where it had gone and whether we were bringing it back. We were overwhelmed by people's love of Chocolate Moose, so after a few months of requests we decided we'd better bring back the Moose and keep everyone happy."
Chocolate Moose is a modern twist on a traditional style of Porter beer. It has aromas of chocolate and is a sweeter, full-bodied beer offset with a mild bitterness.
Says Havill: "TBWA captured the essence of the return of our Chocolate Moose Chocolate Porter, turning what could have been a pretty standard product relaunch into an epic journey that should create interest and intrigue."
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