Booking.com Awards Global Digital Account to AnalogFolk
Booking.com, the global leader in connecting travellers with the widest choice of places to stay, has appointed AnalogFolk to handle its global digital marketing account, following a pitch process against undisclosed agencies.
The independent digital agency will be responsible for Booking.com’s global digital brand activation, social media and content marketing. In addition, Booking.com will retain the agency's recently launched data intelligence division, AnalogFolk DNA, for work across optimised business solutions, data science and automation, and predictive analytics and insight.
AnalogFolk will run the account from its London office.
The agency will work in close collaboration with Booking.com’s advertising agency, Wieden+Kennedy, and its media agency, Mindshare, on the company’s marketing output.
AnalogFolk’s appointment follows a review process handled by AAR.
Ash Choudhury, Global Digital Brand Director at Booking.com, said: "AnalogFolk are the perfect partners to help take us into the next chapter of the Booking.com success story. Their deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart during the review process. We're delighted to be working with them."
Ete Davies, Managing Director at AnalogFolk London, commented: "We're beyond excited to be working with Booking.com. A brand born out of the digital data revolution with innovation at its core, the synergy between Booking.com and AnalogFolk couldn't make for a better match. We're also especially thrilled to have been appointed so soon after the launch of AnalogFolk DNA, which will ensure we're providing Booking.com with data-inspired insights and creativity."
Category: Holiday , Travel