Bohan Wins Stein Mart Account

Nashville-based BOHAN Advertising has been chosen as agency of record for creative and strategic services by national fashion retailer Stein Mart following a review. MediaPost reported that Stein Mart's advertising budget was $59.6 million, $57.5 million and $56.3 million for 2016, 2015 and 2014, respectively.

BOHAN’s work on behalf of the Jacksonville, Fla.-headquartered retailer will debut in the company’s third quarter. As agency of record, BOHAN will provide a full range of advertising and marketing services, including brand strategy, creative, and social content.

“BOHAN’s creative roots run deep in the retail sector, and the opportunity to work with a client of Stein Mart’s calibre is certainly one that we’re excited about,” said Shari Day, BOHAN’s president and chief executive officer.

“BOHAN is a good fit culturally for our organisation, and their retail expertise uniquely positions them to understand the Stein Mart brand,” said Hunt Hawkins, Stein Mart’s chief executive officer. “BOHAN has shared interesting insights not only on the dynamic retail industry but also on our customers. We look forward to their creative direction as we move forward.”