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BMW and FCB Inferno Launch Revolutionary Baby Boots

FCB EMEA, 6 months ago

Using BMW xDrive technology, the boots ensure maximum walking pleasure and pure toddling confidence

BMW and FCB Inferno Launch Revolutionary Baby Boots

Every once in a while a game changing baby product hits the market.


FCB Inferno are very proud to be working with BMW on such a product; the launch of revolutionary baby boots. Using BMW xDrive technology, parents can see a marked improvement in their child’s walking performance:


Carpet. Ceramic tiles. Varnished wood. A change of surface can change everything for a child. BMW xDrive Baby Boots, with intelligent, dynamic control, react to the slightest wobble and change of terrain. This enables perfect weight distribution, fully harnessing the power of each leg and using it most efficiently. The result is maximum walking pleasure for your child and pure toddling confidence.

Print ads have run nationally today, and a review of the product from a netmums vlogger can be seen here.

Creative Agency

Creative Agency: FCB Inferno

Category: Clothing/fashion , Shoes

Genre: Comedy , People , Storytelling