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BMF Throws Down the Freshest Beats for Latest ALDI Campaign

BMF, 8 months, 3 weeks ago

Christopher Hill directs series of jammin' new spots through Exit Films

BMF Throws Down the Freshest Beats for Latest ALDI Campaign

ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. 

Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, dance and R&B) were written and produced by BMF and Rumble Studios, delivering the freshest tracks for ALDI’s fresh offering.

“ALDI offers the same high quality for low prices in its fresh food as it does everywhere else, but shoppers still have their doubts. With ‘So Fresh’ we created a fresh take on the ‘celebrity chefs hugging farmers’ approach that the rest of the supermarket category relies on” explains BMF Planning Director, Ali Tilling. 

“If you’re trying to show everyone how much you love tomatoes it makes total sense to write a love song to them, then shoot a Boyz 2 Men style music video in their honour.”  said BMF Creative Director, Alex Derwin.“We had great fun collaborating with Chris at Exit and Rumble Studios, and I think it shows in the work.”

Creative Agency

Creative Director: Alex Derwin

Copywriter: Simon Fowler

Art Director: Nicole Hetherington

Executive Creative Director: Cam Blackley

Planner: Ali Tilling

Account Director: Hayley Basham

Designer: Lincoln Grice

Senior Account Director: Aisling Salmaggi

Producer: Fiona Gillies

Creative Agency: BMF

Client Servicing: Dan Lacaze

Music and Sound

Music Production: Rumble Studios


Editor: Stuart Bowen

Post Production / VFX

Post Production House: AltVfx

VFX Supervisor: Jay Hawkins

Production Company

Director: Christopher Hill

DOP: Lachlan Milne

Producers: Jodi Matterson

Production Company: Exit Films

Category: Retail and restaurants , Supermarkets

Genre: Music performance