BMB Lands £9m Social and Content Account for Hilton Worldwide
BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region.
The agency was appointed to the £9m account without a pitch and has been tasked with assessing, developing, organising and implementing a multi-market social media and content strategy for all of the Hilton brands.
The brands in the Hilton stable that BMB will be working across in the EMEA region include Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.
Going live later this summer, the strategy will focus on building awareness among a younger audience.
Owen Farrington, Head of Social and Digital Content at BMB, said: “Hilton Worldwide has a phenomenal presence in the global travel and leisure industry and we’re thrilled to be working with the EMEA team to deliver a new strategic and creative social media approach for the brand.”