Blaise Matuidi Shines Like a Star in W+K Amsterdam's Nike Football Spot
Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves.
Spark Brilliance, which launches in France from today and will shortly roll out digitally across the globe, charts the progression of French footballer Blaise Matuidi’s career - a player who is emblematic of the Spark Brilliance idea.
The campaign’s 90-second film begins with a young Matuidi recalling a decisive moment of footballing brilliance from legendary former PSG and Nigerian player Jay-Jay Okocha — then in his prime. This formative moment spurred Matuidi to even greater achievements that pay the story forward. His singular skills, team play and enigmatic goal celebrations today inspire his teammates, fans and future generations of players.
The film's narrative culminates by underscoring football’s wider power to transcend boundaries; it charts Matuidi’s emergence from all-action midfielder to charismatic cultural and style influencer of contemporary creatives, like French hip-hop artist Niska.
Created by Wieden+Kennedy Amsterdam, the campaign is part of Nike’s 2016 global football platform. 60, 20 and 15-second versions accompany the long-form film, along with influencer partnerships and online media further underpinning the campaign.
David Smith and Craig Williams, W+K Amsterdam Creative Directors, said: "Blaise Matuidi is an infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French popular culture. Just google "charo life" to feel the Blaise effect.”
The campaign also features the new national French football kit, which was first revealed on March 18, a further nod to the blend of performance and style Blaise represents.
Spark Brilliance will air on TV in France and roll out on digital channels globally in the coming week.
Account Manager: Jorge Fesser
TV Producer: Elissa Singstock
Creative Director: Craig Williams, David Smith
Copywriter: Edouard Olhagaray
Art Director: Sébastien Partika
Executive Creative Director: Eric Quennoy, Mark Bernath
Planner: Stéphane Missier
Account Director: Tim Ryan
Head of TV / Production: Joe Togneri
Group Account Director: Kathryn Addo
Creative Agency: Wieden+Kennedy Amsterdam
Business Affairs: Kacey Kelley
Project Manager: Loes Poot
Planners: Josh Chang
Digital Strategy: Greg White
Interactive / Digital Agency
Digital Agency: RGA London
Media Agency: Mindshare Paris
Music and Sound
Audio Post Production: Wave Studios / GCRS
Song: “Shining Star” (Sebastian Remix)
Sound Mix: Alex Nicholls Lee/ Raja Sehgal
Edit Company: Whitehouse Post
Editor: Russell Icke
Post Production / VFX
2D Lead Artists: Morten Vinther
3D: Rudiger Kaltenhauser
Flame: Kyle Obley
Post Production House: Glassworks Amsterdam
Producer: Anya Kruzmetra, Christian Downes
Telecine: Daniel de Vue
DOP: Steve Annis
Executive Producer: Jules de Chateleux
Producer: Jules de Chateleux
Production Company: Division Films
Category: Outdoor equipment , Sports and leisure