Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice
  • 512

Blaise Matuidi Shines Like a Star in W+K Amsterdam's Nike Football Spot

Wieden+Kennedy Amsterdam, 5 months, 3 weeks ago

Editors' Choice: Fleur+Manu direct the French football star in latest 'Spark Brilliance' campaign

Blaise Matuidi Shines Like a Star in W+K Amsterdam's Nike Football Spot

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves.

Spark Brilliance, which launches in France from today and will shortly roll out digitally across the globe, charts the progression of French footballer Blaise Matuidi’s career - a player who is emblematic of the Spark Brilliance idea. 

The campaign’s 90-second film begins with a young Matuidi recalling a decisive moment of footballing brilliance from legendary former PSG and Nigerian player Jay-Jay Okocha — then in his prime. This formative moment spurred Matuidi to even greater achievements that pay the story forward. His singular skills, team play and enigmatic goal celebrations today inspire his teammates, fans and future generations of players.

The film's narrative culminates by underscoring football’s wider power to transcend boundaries; it charts Matuidi’s emergence from all-action midfielder to charismatic cultural and style influencer of contemporary creatives, like French hip-hop artist Niska.

Created by Wieden+Kennedy Amsterdam, the campaign is part of Nike’s 2016 global football platform. 60, 20 and 15-second versions accompany the long-form film, along with influencer partnerships and online media further underpinning the campaign. 

David Smith and Craig Williams, W+K Amsterdam Creative Directors, said: "Blaise Matuidi is an infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French popular culture. Just google "charo life" to feel the Blaise effect.” 

The campaign also features the new national French football kit, which was first revealed on March 18, a further nod to the blend of performance and style Blaise represents. 

Spark Brilliance will air on TV in France and roll out on digital channels globally in the coming week. 

Creative Agency

Account Manager: Jorge Fesser

TV Producer: Elissa Singstock

Creative Director: Craig Williams, David Smith

Copywriter: Edouard Olhagaray

Art Director: Sébastien Partika

Executive Creative Director: Eric Quennoy, Mark Bernath

Planner: Stéphane Missier

Account Director: Tim Ryan

Head of TV / Production: Joe Togneri

Group Account Director: Kathryn Addo

Creative Agency: Wieden+Kennedy Amsterdam

Business Affairs: Kacey Kelley

Project Manager: Loes Poot

Planners: Josh Chang

Digital Strategy: Greg White

Interactive / Digital Agency

Digital Agency: RGA London

Media Agency

Media Agency: Mindshare Paris

Music and Sound

Audio Post Production: Wave Studios / GCRS

Song: “Shining Star” (Sebastian Remix)

Sound Mix: Alex Nicholls Lee/ Raja Sehgal


Edit Company: Whitehouse Post

Editor: Russell Icke

Post Production / VFX

2D Lead Artists: Morten Vinther

3D: Rudiger Kaltenhauser

Flame: Kyle Obley

Post Production House: Glassworks Amsterdam

Producer: Anya Kruzmetra, Christian Downes

Telecine: Daniel de Vue

Production Company

Director: Fleur+Manu

DOP: Steve Annis

Executive Producer: Jules de Chateleux

Producer: Jules de Chateleux

Production Company: Division Films

Category: Outdoor equipment , Sports and leisure

Genre: People