Black Opium Perfume & BETC Take Smartphone Users On Wild Night Out
Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC POP are now bringing out 'Black Opium Nuit Blanche,' a unique second screen experience.
Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.
The user goes on to the website, and connects their smartphone with the computer. Once connected, the user's phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.
The experience is set to the energetic tune 'Who Wants It' by KCPK.
Brand: Yves Saint Laurent Beauté – L’Oréal Luxe
TV Producer: Coumba Fall
Creative Director: Jasmine Loignon
Copywriter: Gabrielle Attia
Art Director: Vianney d’Henripret (Integrated)
Managing Director: Brune Buonomano
Creative Agency: BETC LUXE
Agency Manager: Clément Roumegous
Music and Sound
Creative Director: Christophe Caurret (BETC POP)
Head of Production: Green United Music
Director: Louis de Caunes
Head of Production: Bao Tu Ngoc (Digital and Integrated)
Production Company: BETC POP (TV); Iconoclast
Category: Beauty/health , Perfumes
Genre: Creative technology