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Creative
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Black Opium Perfume & BETC Take Smartphone Users On Wild Night Out

BETC Paris, 8 months ago

Women's perfume ad uses second screen technology to immerse users in 'Black Opium Nuit Blanche'

Black Opium Perfume & BETC Take Smartphone Users On Wild Night Out

Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC POP are now bringing out 'Black Opium Nuit Blanche,' a unique second screen experience.

 

Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.

 

The user goes on to the website, and connects their smartphone with the computer. Once connected, the user's phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.


The experience is set to the energetic tune 'Who Wants It' by KCPK.


 



Advertiser

Brand: Yves Saint Laurent Beauté – L’Oréal Luxe

Creative Agency

TV Producer: Coumba Fall

Creative Director: Jasmine Loignon

Copywriter: Gabrielle Attia

Art Director: Vianney d’Henripret (Integrated)

Managing Director: Brune Buonomano

Creative Agency: BETC LUXE

Agency Manager: Clément Roumegous

Music and Sound

Creative Director: Christophe Caurret (BETC POP)

Head of Production: Green United Music

Production Company

Director: Louis de Caunes

Head of Production: Bao Tu Ngoc (Digital and Integrated)

Production Company: BETC POP (TV); Iconoclast

Category: Beauty/health , Perfumes

Genre: Creative technology