Bimbo Invites Customers to be Selfish in New Spot from McCann Colombia
In a world packed with all kinds of snacks, from the most indulgent ones to the healthiest choices, it is refreshing to get a different creative sales approach.
To launch Bimbo´s individual serving sized sugar and cinnamon donuts, Dunitas, McCann Colombia appealed to selfishness and the crazy solutions people will resort to in order to ensure they will be able to enjoy their Dunitas without having to share it with anyone.
Chief Creative Officer: Samuel Estrada
Creative Director: Alejandro Bermúdez
Creative Agency: McCann Worldgroup Colombia
Art Buyer: Tiffany Bernal
Creatives: Alejandro Bermúdez / Ricardo Rojas/ Diego Melo
Account Services & Planning Regional Group Head: Andrés Jiménez/ María Fernanda Puerta
Music and Sound
Music Production: Laika Studio
Director: Juan Rueda
Executive Producer: Aura Rodríguez
Production Company: Akira
Category: Food , Snacks and confectionary
Genre: Comedy , People , Storytelling