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Bimbo Invites Customers to be Selfish in New Spot from McCann Colombia

McCann LATAM, 6 months, 4 weeks ago

Campaign for individual serving sized donuts encourages customers not to share

Bimbo Invites Customers to be Selfish in New Spot from McCann Colombia

In a world packed with all kinds of snacks, from the most indulgent ones to the healthiest choices, it is refreshing to get a different creative sales approach.

To launch Bimbo´s individual serving sized sugar and cinnamon donuts, Dunitas, McCann Colombia appealed to selfishness and the crazy solutions people will resort to in order to ensure they will be able to enjoy their Dunitas without having to share it with anyone.


Advertiser: Bimbo

Creative Agency

Chief Creative Officer: Samuel Estrada

Creative Director: Alejandro Bermúdez

Creative Agency: McCann Worldgroup Colombia

Art Buyer: Tiffany Bernal

Creatives: Alejandro Bermúdez / Ricardo Rojas/ Diego Melo

Account Services & Planning Regional Group Head: Andrés Jiménez/ María Fernanda Puerta

Music and Sound

Music Production: Laika Studio

Production Company

Director: Juan Rueda

Executive Producer: Aura Rodríguez

Production Company: Akira

Category: Food , Snacks and confectionary

Genre: Comedy , People , Storytelling