Big Sync Music Joins Forces with Songtradr

Big Sync Music today joined forces with Songtradr, the largest music licensing platform in the world. The acquisition, an industry first, will give a powerful, data-driven music solution for brands and creative agencies worldwide looking to truly connect with audiences.

With its HQ in London, an APAC-focused team in Singapore and a North/South America-focused team in New York, Big Sync sources music for local, regional and worldwide advertising campaigns on behalf of household brands, from Dove, Knorr, Magnum and AXE to Johnnie Walker, Samsung, Amazon and Lipton. Songtradr is the only fully-automated, open music licensing marketplace in the world, with over 400,000 artists and catalogues from 190+ countries, developing real-time data intelligence, such as the utilisation of streaming and social metadata to guide the licensing experience. 

Big Sync CEO and co-founder, Dominic Caisley said: “We believe this partnership only makes Big Sync more creative. We’ve always firmly believed in embracing technology to help us to discover new music and better understand how our clients’ audiences are consuming music, including differences from territory to territory and what is relevant to brands and their consumers.  Songtradr provides a platform for signed and unsigned musicians and composers around the world to upload their music for consideration. This technology gives us streamlined access to an even deeper pool of high quality music talent to work with. That means highly localised searches for existing songs as well as composers for bespoke work. Using Songtradr’s tech and curation expertise we hope to develop new tools and systems that will give our brand and agency partners a more creative, efficient and transparent service than ever before - as we amplify our ability to profile the music tastes of our clients’ audiences, for the most relevant and engaging music solutions.”

“Big Sync’s global footprint working with major international brands combined with Songtradr’s technology and our growing community of artists, creates an unparalleled music licensing solution for all parties,” stated Songtradr founder and CEO, Paul Wiltshire.

This new partnership gives Big Sync a presence in Los Angeles, Japan, China, The Philippines, The Middle East and Africa. Further offices are planned.