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Creative

B.heard Unveils Provocative Ads Written by Sir John Hegarty

lbbonline.com, 9 months ago

National and local issues feature on billboards in campaign for the public opinion platform

B.heard Unveils Provocative Ads Written by Sir John Hegarty

Public opinion platform and customer champion B.heard today premieres the first-ever ‘billboard conversation’ campaign, with thought-provoking national and local issues brought to life by legendary ad man Sir John Hegarty and award winning writer Neil Patterson, in the city of Glasgow. These are the first billboards to be launched in a series of city rollouts that will be seen popping up all over the country.
 
The striking creatives, by John Hegarty [at The Garage Soho], are deliberately designed to stimulate participation and conversation, and provide a platform for a national movement to give people a voice, not only in the city of Glasgow, but across the UK. They come at a time where the polls have continually got it wrong, think Brexit and Trump, and more needs to be done to listen to what the people of this country truly think and feel. B.heard aims to fill that gap and facilitate necessary change.

 
The topics covered include:
 
National issues
- Philip Green’s knighthood                                                                  
- Nigel Farage    
- Brexit


Glasgow issues
- Independence referendum
- The city’s “super-hospital”


The posters invite the public to Be heard @ B.heard, as well as encourage opinion and discussion on Twitter using the hashtag #Bheard. 
 
B.heard is the UK’s first values comparison platform, focused on using public opinion to bring about real change. It rewards companies and organisations – from banks to energy suppliers - that are doing things well, and helps improve those organisations doing things badly, by informing them of how they need to change. This billboard campaign forms a part of its wider strategy to provide true freedom of choice for customers based on the things they find valuable.

 
Sir John Hegarty, Founder of The Garage Soho (and BBH) said: “B.heard has the potential to fill a vital gap that currently exists between the general public and those in positions of power. We’ve seen it with the Brexit vote, and then with Trump; every single voice matters. But somebody needs to be listening. That’s why this billboard conversation campaign is more important now than ever before.
 
We chose outdoor media to convey this message because it’s effective, and you can’t Adblock it. If you want to start a mass market conversation, you have to use a mass market medium.
 
Oscar Vickerman, Founder of B.heard, said: “We are inviting everyone to join us in being the change we hope to see in the world. That’s why we’ve created a platform for the issues that we all know are important, and have kicked this off in the streets of one of the leading cities in the UK.
 
“People from all walks of life will come across our first-ever ‘conversation billboards’. We are here to encourage outcomes that are based on our collective values, not anyone else’s. #Bheard at Bheard.com”
 
Forrest Group, who are the major operator of premium advertising sites in Scotland, are providing access to their digital CityScreens™ inventory in Glasgow. Outdoor media veteran Eric Newnham's Talon Outdoor are providing the strategic thought and planning behind the Digital Out of Home (DOOH) media campaign. The DOOH execution was produced by Grand Visual, delivering daily updates throughout the campaign. These market leaders are showcasing how brands like B.heard can use this exciting medium and how advertisers can portray strong and relevant messages to a mass audience.

Category: Associations , Corporate and social

Genre: Print