Bettina Olf Joins Geometry Group Germany as Chief Creative Officer

Bettina Olf has joined Geometry Group Germany as Chief Creative Officer, effective from March 1st, 2018.

A multi-award winning creative, Bettina was creative director at Apple Germany where she developed the campaign introducing the iPhone to the German market. For the last seven years she has been a Creative Partner at thjnk Hamburg working on clients such as IKEA, McDonalds, Deutsche Bahn and Henkel. Previously, she worked at Jung von Matt, Springer & Jacoby and TBWA on international accounts like Coca Cola, Nivea, Häagen Dazs, Mercedes Benz and Audi.

"I am delighted that Bettina is joining the Geometry family," said Diego Miranda, CEO Geometry Group Germany. "She is a renowned creative and has made a decisive contribution her clients’ business with her understanding of modern brand management and how brands can deliver an omni-channel experience. She is exactly the right person to help take our creative product to the next level.”

"I've been in advertising a long time, and have worked with many big, exciting clients. These were fantastic experiences, but now I am excited to face new challenges focused on creatively sharpening and optimising the customer journey,” explained Bettina.

Based in Hamburg, Bettina will oversee the creative teams in Hamburg, Düsseldorf and Frankfurt.