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BETC’s New Peugeot Film Reveals Link Between Novak Djokovic and Dodgy Violin Playing

BETC Paris, 4 months, 1 week ago

Romain Levy directs fun film that is launching prior to the French Open 2016

BETC’s New Peugeot Film Reveals Link Between Novak Djokovic and Dodgy Violin Playing

BETC’s New Peugeot Film Reveals Link Between Novak Djokovic and Dodgy Violin Playing 

For those of you who always wondered where Novak Djokovic got his passion for tennis from, Peugeot now has the answer.
 
To launch the 2016 French Open tournament, Peugeot, along with agency BETC Paris, have brought out a surprising film revealing the story behind Djokovic’s vocation.  
 
The spot features the new Peugeot 308GTi, a car that “has been specially designed for a fun and sensational driving experience”.  
 
The film was directed by Romain Levy and released on Facebook by Djokovic himself. It will be broadcast on French TV during the French Open tournament.
 
Advertiser

Brand: Peugeot

Creative Agency

TV Producer: Thibault Blacque-Belair

Creative Director: Rémi Babinet, Vincent Behaeghel

Creative: Vincent Behaeghel, Patrice Dumas

Creative Agency: BETC Paris

Agency Manager: Henri Tripard, Julien Grimaldi, Thomas Boutte, Marina Sokolowsky

Music and Sound

Sound Design: Capitaine Plouf

Production Company

Director: Romain Levy

Production Company: Standard

Category: Automotive , Cars

Genre: Action , Comedy , People