BETC Takes Flight with Air France
"France is in the air", once again, with Air France and BETC, thanks to a series of five films presenting the different services offered by the company, from the passengers’ point of view.
Satisfied, relaxed or delighted - the passengers discover all the pleasures of traveling 'à la français', as comfortable at the airport as mid-air.
The films, released today on the 30th of March, invite us into the colourful, slightly offset and chic universe of Air France, following the style of the company’s safety demonstration video released last year.
The films come in eight languages, although staying true to the French accent, and will be distributed online and on mobile all over the world, with a strong media support in nine countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).
Advertiser: Air France
Account Manager: Mathieu Ecollan
Creative Director: Jasmine Loignon
Copywriter: David Soussan, Souleman Dialo, Simon Lamasa
Art Director: Marie-Eve Schoettl, Charles-Antoine De-Sousa
Executive Creative Director: Rémi Babinet
Account Director: (Integrated) Anyce Nedir
Managing Director: (Deputy) Tiphaine du Plessis
Creative Agency: BETC
President: Bertille Toledano
Production Manager: (Senior Digital) Romain Degelcke
Music and Sound
Artist: GLASS CANDY
Composer: JOHN PADGETT & LORI MONAHAN
Publisher: KOBALT MUSIC PUBLISHING LTD
Song: WARM IN THE WINTER
Sound Editor: ITALIANS DO IT BETTER, INC
Sound Production: Florine Perrault @ GREEN UNITED MUSIC
Director: Kathryn Ferguson
Directors: (Production) Germain Robin
Producer: Camila Méndez
Production Company: RITA
Category: Airlines , Travel
Genre: Digital , Fashion & Beauty , Luxury , People , Visual VFX