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BETC Takes Flight with Air France

BETC Paris, 6 months ago

Colourful new films present the company's services from the point of view of satisfied customers

BETC Takes Flight with Air France

"France is in the air", once again, with Air France and BETC, thanks to a series of five films presenting the different services offered by the company, from the passengers’ point of view.

 

Satisfied, relaxed or delighted - the passengers discover all the pleasures of traveling 'à la français', as comfortable at the airport as mid-air.

 

The films, released today on the 30th of March, invite us into the colourful, slightly offset and chic universe of Air France, following the style of the company’s safety demonstration video released last year.

 

The films come in eight languages, although staying true to the French accent, and will be distributed online and on mobile all over the world, with a strong media support in nine countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).






Advertiser

Advertiser: Air France

Creative Agency

Account Manager: Mathieu Ecollan

Creative Director: Jasmine Loignon

Copywriter: David Soussan, Souleman Dialo, Simon Lamasa

Art Director: Marie-Eve Schoettl, Charles-Antoine De-Sousa

Executive Creative Director: Rémi Babinet

Account Director: (Integrated) Anyce Nedir

Managing Director: (Deputy) Tiphaine du Plessis

Creative Agency: BETC

President: Bertille Toledano

Production Manager: (Senior Digital) Romain Degelcke

Music and Sound

Artist: GLASS CANDY

Composer: JOHN PADGETT & LORI MONAHAN

Publisher: KOBALT MUSIC PUBLISHING LTD

Song: WARM IN THE WINTER

Sound Editor: ITALIANS DO IT BETTER, INC

Sound Production: Florine Perrault @ GREEN UNITED MUSIC

Production Company

Director: Kathryn Ferguson

Directors: (Production) Germain Robin

Producer: Camila Méndez

Production Company: RITA

Category: Airlines , Travel

Genre: Digital , Fashion & Beauty , Luxury , People , Visual VFX