BETC Paris Creates Sexy New Campaign for Yves Saint Laurent's 'L'Homme'
BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month. BETC Pop and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauté muse Vinnie Woolston.
The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.
Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris, "Colin's way of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had an insane energy, and it translated beautifully into our film."
Accompanying the film, which will be broadcast on TV and online, is a print
campaign, shot by Billy Kidd.
Advertiser: YSL Beauté
Digital: (International Digital Marketing Manager) Virginie Brossard
General Manager: (International) Stephan Bezy
Managing Director: (International) Eva Erdmann, Carla Henny de Preval
Account Manager: Clement Roumegous
TV Producer: Thibault Blacque-Belair (BETC POP)
Creative Director: Jasmine Loignon
Art Director: Vianney d’Henripret
Head of TV / Production: Fabrice Brovelli (BETC POP)
Managing Director: Brune Buonomano
Photographer: Billy Kid
Creative Agency: BETC LUXE
Account Executive: Lauren Hadjadj
Head of Digital Production: Bao Tu Ngoc (BETC POP)
Print Producer: Frederique Klore
Music and Sound
Creative Director: Christophe Caurret (BETC POP)
Sound Production: GUM – Green United Music
Print / OOH
Art Buyer: Isabelle Mocq-Orain
Art Director: Chloé Perignon
Director: Collin Tilley
Production Company: Phantasm (TV); Brachfeld (Print)
Category: Beauty/health , Perfumes
Genre: People , Print , Storytelling