BETC Enlists the Longboard Girls Crew for Inaugural Bouygues Telecom Campaign
Bouygues Telecom, the leading French telecom company, launches a new campaign, created by its agency BETC who won the account earlier this fall. With the campaign, Bouygues proudly presents their new signature: “we love technology”.
Bouygues Telecom positions itself at the forefront of technology and new development - and today, technology is for everyone, and it’s a pleasure. The pleasure of sharing photos, watching videos on a phone, the pleasure of listening to music.
To show this, Boyuges Telecom and BETC created a film that celebrates the joys of technology. Thanks to Bouygues’ 4G networks, the film takes the viewer along a connected road trip with the Longboard Girls Crew, an internationally renowned longboard skating community. From Bagnères-de-Bigorre to Biarritz, the film is a real documentary of the Longboard girls’ way of life – skating, sharing and friendship.
The film is set to Talisco’s ‘The Keys’ and was directed by an international star of skate films: Ty Evans, who also directed the celebrated film ‘We are Blood’.
The TV campaign is accompanied by an outdoor and press campaign, a digital visual campaign, cinema, a social media campaign and a mobile pre-roll produced in 360° to create an immersive experience at the heart of the Longboard Girls Crew.
Brand: Bouygues Telecom
TV Producer: Fabrice Brovelli, Thibault Blacque-Belair
Creative Director: David Soussan, Marie-Eve Schoettl
Art Director: Michael Madou, Marc Le Seach (Asst.)
Executive Creative Director: Stéphane Xiberras
Creative Agency: BETC
Music and Sound
Music Production: Green United Music
Director: Ty Evans
Production Company: Phantasm
Category: It, phones, Av and computers , Network