BETC and Bouygues Have Hidden 20 Tricky Netflix References in an Ad

The company's new TV ad, created by BETC, features 20 hidden references to Netflix Original shows. It's the viewers' job to find them. You can check out the film below but try your hand at the official challenge on the dedicated site here.

Okay. So, you’ve spotted the lights from Stranger Things? Congrats… but that was the easiest one.

To find the other 19 you might want to take a closer look or two – even committed Netflix bingers with a trained eye for details will struggle to spot all the references.

The film shows a typical teenage boy chilling in front of Netflix on his phone when the battery suddenly runs out. We follow his desperate quest for a charger to watch the end of his episode. The boy ends up finishing the series on the couch next to his cunning mother (guess who hid the charger…)

The ad will run on French TV from this month and promotes an offer where new premium phone and internet subscribers are offered one year of access to HD and multiple screen Netflix.

CLIENT: BOUYGUES TELECOM

CLIENT MANAGEMENT: TANGUY MOILLARD, ANNE-LAURE DREANO, CÉLINE MATTER, JÉRÉMY RODNEY, LUCAS JOLY, DIANE RÉOL

AGENCY: BETC

AGENCY MANAGEMENT: BERTILLE TOLEDANO, MATHIEU LAUGIER, SOPHIE ROBERTS, ADRIEN BLETTON

EXECUTIVE CREATIVE DIRECTOR: STÉPHANE XIBERRAS

CREATIVE DIRECTORS: DAVID SOUSSAN, MARIE-ÈVE SCHOETTL

COPYWRITER ART DIRECTOR: ALEXANDRE GIROD, JULIEN VERGNE

TRAFIC: ALEXANDRA CHINI

CREATIVE PRODUCER: SÉBASTIEN LINTINGRE

PRODUCTION COMPANY PRODUCER: JEAN DUHAMEL / JULES DIENG

DIRECTOR: ADRIEN ARMANET

SOUND PRODUCTION: GENERAL POP

MUSIC CREATIVE DIRECTOR: CHRISTOPHE CAURRET

WEBSITE

PROJECT DIRECTOR: THIBAULT CUISINIEZ, CLAUDE ZAMY

CREATIVE DIRECTOR: SYLVAIN PARADIS

WEB DESIGNER: MICKAEL DUBOST

TECHNICAL CONSULTANT: ALEXIS GALBOURDIN, BENJAMIN VERGNE

DEVELOPER: ANTONIN LANGLADE

DIGITAL ACTIVATION

HEAD OF ENTERTAINMENT STRATEGIES: LENNIE STERN

ACTIVATION STRATEGISTS: MARINE BIROLLEAU, CHARLOTTE JACQUETY