BEST TVWinner: Hudson's Bay '
Everything Comes to Life at Hudson's Bay'.
It's an entertaining piece of communication that makes you feel good
about the brand. It's charming and democratic. And at a time when
everyone's trying to be controversial for PR sake, it's refreshing and
positive. There's a nice bit of storytelling, with some clever nuances,
accompanied by a cool, modern track that makes the brand likeable. It
also doesn't over promise, but uses a bit of magic and music to
entertain and retain memorability.
READ ON...