Bestads Six of the Best reviewed by Paul Catmur, MP and executive CD, BC&F Dentsu, Auckland
Winner: Schweppes gets ad of the week, and not just because they're a favourite client, having worked with them in both hemispheres. It's good to see the older consumers targeted for once which will make the Ad Contrarian very happy. I also suspect that those who are aware of life before the digital revolution have the ability to understand it better than digital natives. You can't really understand any revolution without the context of what went before. READ MORE...