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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Bestads Six of the Best Reviewed by Nils Andersson, Regional Creative President, TBWA\Asia

21/11/2017
Group745
Publication
Sydney, Australia
33
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Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites
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Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long. And 'content' means it should have engaging content, right?

BEST TV
Winner: Waitrose. Snowed in. Speaking of Christmas, first up, a beautiful festive piece from Waitrose. Not easy to pull off something distinctive with all the competition out there at this time of year, but this was simple and well told. Made me feel all Christmassy. Somehow, the black and white helped. READ MORE...
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