Bestads Six of the Best reviewed by Nick Worthington, creative chairman, Colenso BBDO
NZTA's Hello is the pick of the bunch this week. I really didn't want it to be this one. It being from New Zealand. But Clemenger has again found a fresh approach to road safety. This time for mobile phones. Anyone who has been watching the work they've done for road safety over the years will know that the work they do works. It gets into the vernacular. Into behaviour. It becomes famous, not just in ad circles but with the public. And this dumb simple replicable behaviour will be repeated again and again in real cars, with real friends, solving a real problem. READ MORE...