Bestads Six of the Best reviewed by Matt Cramp, associate CD, Arnold Worldwide, Boston
Best - UbiSoft: Yesterday. Having wasted a large chunk of my childhood on video games, this ad is an obvious favourite. It manages to extract believable emotions out of CG characters - never an easy task. And with the extraordinary amount of money at stake when launching these products, the level of difficulty in this category is off the scale. It sure beats Space Invaders. READ MORE...