BEST TV
Winner: EDEKA: Time to Come Home.
This ad makes me uncomfortable. I mean if it were a Black family -
generally speaking - we would have been like, "What the fuck are you
doing scaring the shit out of us like that, Big Daddy?! Do you know how
much our plane tickets cost?!" HOWEVER, everyone in this white family in
the ad looked decently well off. So, they - generally speaking - could
have afforded the plane tickets! HA HA HA So, as the CD, I would have
considered the audience, I would have liked the fact that the idea made
me uncomfortable, I would have zeroed in on the fact that the ending is
totally unexpected and I would have said, "What the hell. Let's do it!"
Oh, and I would have asked the creative team this question, "Do Germans -
generally speaking - leave their parents home alone for Christmas?
That's fucked up!" READ MORE...