BEST TVWinner: IKEA '
Lamp 2'.
Many of us remember CPB's Unboring work and the original, iconic Lamp
spot for IKEA. It's only fitting that 16 some-odd years later, the story
continues. What makes this new spot unique and notable is its message;
reusing and not wasting. Not only is it timely and current, repurposing a
memorable piece of advertising in order to drive that home is a smart
way to do it. Additionally, the stylistic and emotional choices made
throughout, reflect many of the Spike Jonze original. From the way the
little girl carries her new Lamp up the stairs to the Lamp's POV looking
back or looking at her, Rethink's team was able to create both a
perfect sequel and beautiful homage.
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