This week’s guest judge is Jen Speirs, executive creative director at Rothco | Accenture Interactive, Dublin.
BEST TV
Winner: Nike ‘Dream Further‘.
I love everything about this Nike spot. And sure, it’s an absolute
showcase of soccer legends – but the fact that they’re in supporting
roles for a 10 year old as she’s imagining herself in the game of an
absolute lifetime, is delightful. The pace is break-neck and the choice
of music is perfection – in fact, I had to double check the time at the
end because it really didn’t feel like 3 minutes. This ad is all about
empowerment, but there’s nothing heavy about it. You’re not left feeling
exhausted because a level playing field is a long way away. The energy
and fun in this spot makes you feel that getting there, will be pretty
bloody exciting. READ ON…