BEST TVWinner: It's got to be
Apple Welcome Home.
There are so many reasons, from the craft to the soundtrack to the
amazing dance performance. This is the kind of ad that from time after
time helps us reconcile with film in its purest form. No funny dialogue,
no animals speaking, no slapstick comedy. There are less and less of
these, therefore I always welcome them. Conceptually speaking, it
captures in fantastic fashion, that feeling of companionship that these
home devices can provide. It's not just about music, otherwise this
could be just any Sonos ad. It's about this strange new type of
relationship we are establishing with technology and how it can be
welcoming and warm and even healing in certain situations. The ad
expresses all this with a level of craft that certainly will make it a
strong contender for the awards season.
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