Bestads Six of the Best reviewed by Greg Hahn, chief creative officer, BBDO, New York
This week's selection featured a lot of gorgeous cinematography, intricate editing, and long form narrative that frankly, could have been shorter form. But for the winner, I'm going to go with simplicity: "You'll Never Walk Alone" for Mine Awareness and Assistance. A simple slow pan with the idea hiding in plain sight. The ending comes out of nowhere and interrupts the comfortable lull the opening lured you into. Kind of like a video landmine. READ MORE...